Black Belt Web Marketing.pdf - Costa del Sol

Finding media and individual’s names for your mailing list requires both on-line and off-line
research.
On-Line Sources:
The searching techniques you learned in previous lessons will come in handy.
Visit Sites of Known Media: You probably have media already in mind that you would
like to approach. Visit their sites and search out appropriate names and e-mail
addresses.
Search for Media: Use keyword searches such as those used in previous lessons, plus
individual types of media such as "newspaper", magazine", "newsletter", "ezine"
(e.g., accounting+newsletter). This will often turn up appropriate media.
Super Directories: Chances are pretty good that some of the super directories found in
Lesson 5 contain links to relevant media. Revisit these sites for media contacts.
Regional Directories: The web also has numerous regional directories such as Yahoo!
Public Relations Sites: A number of web sites for public relations professionals provide
links to media.
Business Journals
Debra A. Osborne's Home Page
Editor and Publisher
Starting Point – Magazines
Editpro’s Business News Media Directory
Newspapers Online!
Public Relations organization
Taxi's Electronic Newspapers
Top 100 Computer Magazines
Wire Services.
Free-Lance Writers: Another source of names for your media list is free-lance writers. In
Lesson 9 Pg. 20