Black Belt Web Marketing.pdf - Costa del Sol

public relations or being a publicist is somewhere on the Internet. A lot of PR
people are on the net and ready to help you learn their profession.
Worksheet for Exercise 9-8
Improving Future Media Campaigns
Every media campaign should be stronger and more polished than the previous one. To ensure
that happens, follow these steps:
1) Evaluate the results of your previous campaign. Who ran the story? Who didn’t? What
adjustments should be made?
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2) Which releases were the most effective? Which type of media should those releases be sent
to in the next campaign?
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3) Where can you get more names for your media list?
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4) What other angles or hooks can you use?
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Lesson 9 Pg. 34