Black Belt Web Marketing.pdf - Costa del Sol

"search within a search" feature for being more specific in stages thereby improving the relevancy
of your search.
Excite has a "More Like This" feature. If a site in your search result stands out as
particularly relevant, you can tell Excite to find "more like this".
AltaVista also has feature that allows you to narrow your search -- "Live Topics". Enter
query words and when you get the results, click on "LiveTopics" at the top of the page.
AltaVista compiles a page of possibly related keywords. By highlighting some, you can
narrow your search dramatically and improve results.
Trying Meta-Search Tools
Meta-searches use multiple search engines simultaneously. They retrieve, consolidate, and
organize the results for you in one list. Theoretically, at least, meta-searches are superior to single
search engines because:
Search results are likely to be more current because the Web changes so quickly no one
search engine can keep up so.
The potential for finding information is greater because more databases are searched.
Different search syntaxes are consolidated into one language.
Relevancy scores from different search engines are combined into a composite score.
Compare for yourself the desirability of using meta-searches. These are several of the better
known ones:
Metacrawler send queries to Excite, Altavista, WebCrawler, Yahoo, Infoseek, Lycos and
others. It organizes the results in a uniform format with a relevancy ranking.
Savvy Search performs parallel searches on multiple databases, combines the results and
eliminates the duplicates. It also prepares a "search plan" for you based on your query and
its own experience with past searches. The plan ranks the usefulness of search engines for
your query.
Internet Sleuth allows you to search over 2000 searchable databases. It not only searches
the web but also newsgroups and topic categories.
Trying Specialized Search Engines
Appendix pg.40