Black Belt Web Marketing.pdf - Costa del Sol

One of the most instructional tools the Net has to offer is insight in what your competitors
are doing. A number of techniques and tools are available to find out:
What your competitors’ primary objectives are
How they are generating revenues
What techniques they use to increase traffic to their sites
How do they interact at their site with visitors
How do they encourage repeat visits
What valuable contents are at their site
What Web site design ideas might help your site
Who’s linking to your competitors
In which discussion groups are competitors participating or being discussed.
You also learned how to use web sites and discussion groups to build a library of valuable
information that is important to your web marketing plan and to your Internet skills in
general.
Discussion groups are valuable sources of information because they are frequented by experienced
experts eager to offer advice and answer questions. Not only can you learn by studying
and capturing some of their valuable advice for your library, but you can steer
discussion threads around to subjects you want covered. Many groups literally offer free
tutoring by hundreds of the most-knowledgeable experts on nearly every subject
imaginable.
In the process of gathering a wealth of information for your library, you may discover that
much of it can be formatted into valuable contents at your Web site that will draw visitors
and lend credibility. Free reports, FAQs, and white papers are especially appealing to Net
users. Publishing valuable free information is a worthy event that you can announce in
discussion groups and at announcement sites.
This planning guide offers a broad education in promoting in how to promote your web site,
but you will find numerous web promotions-related sites offer a valuable supplement to
what you learn here. These are worth adding to your information library. To jump start
you, this lesson identified five such sites to visit and showed you how to find more.
Lesson 6 Pg. 26