Black Belt Web Marketing.pdf - Costa del Sol

Lesson 11 Objectives
Upon completion of this lesson you will:
Understand the importance of tracking where your visitors come from and which of
your pages are most popular
Understand the importance of seeking out new niches and audiences for promoting
your web site
Learn how to leverage your popular pages by creating new pages and new products that
benefit from their popularity
Understand the importance of creating a succession of web "events" to increase traffic
over the long term
Learn what you can do to leverage new content in order to reap maximum benefit from
your efforts
Learn what you can do to encourage repeat visitors
Understand the importance of keeping up with the latest technology and trends
Learn the importance of evolving your site into a "resource" site that will be
appreciated by target audiences
Understand the importance of allocating a portion of your time to preserve the value of
what you’ve accomplished so far
Understand the benefits from reviewing this planning guide periodically for more ideas
for increasing web traffic.
Lesson 11 Pg. 2