Black Belt Web Marketing.pdf - Costa del Sol

Exercise 5-8 – Recapping Ideas in This Lesson
A prime source of web traffic will be from sites which have a link to your site. Some sites find that
these links are responsible for more visitors than searches. The more links you populate the
Internet with, the more likely this will be true for your site too.
To successfully execute a linkage campaign, you must locate and approach many web sites. It’s
important that you develop a well-organized database of resources before you get inundated with
book marked web sites. You should start grouping resources by:
Registration sites
Announcement locations
Classified Ads
Discussion forums: News groups, mailing lists, Web sites
Super directories
Complementary sites
Reciprocal link sites
Competitors
Valuable information
Promotional sites
Sites for web design ideas.
You learned that a "super directory" (or "mega directory") is a valuable resource for a targeted
audience. It provides links to relevant sites of interest to this audience. It’s important that you
locate these directories and request that a link to your site be added to their list. Exercise 5-2 lists
over 15 locations where you may find super directories for your field and tells you how to find
others, namely:
Keyword searches in major search engines
Review list of links at AltaVista to sites similar to yours
Search ezine and newsletter archives for web resource articles
Lesson 5 Pg. 22