Black Belt Web Marketing.pdf - Costa del Sol

Marketing ideas sometimes from compliments or complaints.
Chance to answer questions, be helpful
Source for guest books (free one, search also)
Create forums for discussions between visitors such as chat rooms and bulletin boards. Each
participant becomes an agent for building loyalty and repeat traffic.
Newsletters and other forms of communication also help build loyalty. Regularly publish a
newsletter that is informal, personal, newsy with valuable content.
Exercise 11-7 -- Keeping Pace with Technology
Internet keeps changing and you must keep up with it so that you know what others are
doing that works and so that your site reflects a commitment to change with technology.
When you learn new tools you can help out others. This provides excellent opportunities for
participating in discussion groups and establishing your credentials and credibility with
various Internet communities.
Exercise 11- 8 -- Achieving "Resource" Status for Your Site
Another important key to achieving long-term success for your site is to elevate it to
"resource" status. This means to make it a popular, significant site that your target audiences
will want to visit regularly because of it’s important.
The best way – admittedly easier said than done – is to strive to become one or more of
these types of important resources:
Super directory: Nearly every field has "super directories" (see Lesson 5). By offering a
comprehensive list of links to related sites, not only would you be providing a valuable
service to your audiences, but other sites would be considerably more eager to link to
you. As a super directory administrator, you have leverage when approaching other sites
to link to you in return for their link in your directory. What would it take to become a
super directory? Merely duplicate the good links at all existing super directories you can
find. It’s not difficult, only time-consuming. They’ve already done the legwork for you by
finding sites in your field. By weeding out the bad links, ignoring the weak sites, and
adding new sites, you could in a matter of days have a fresh "resource" site that
surpasses existing directories.
Lesson 11 Pg. 10