Black Belt Web Marketing.pdf - Costa del Sol

Exercise 1-2 -- Introducing the Web Traffic
Plan Concept
A Black Belt Marketing Plan is a systematic approach using all the proven methods available on
the Internet for pumping up traffic to a web site. It integrates web marketing, site promotion, and
public relations functions in an organized, comprehensive plan for web site success.
A Black Belt Marketing Plan guides you step by step through the process of developing a plan.
By completing the worksheets and following the guidelines in the exercises, you’ll find yourself
simultaneously learning proven web traffic techniques and developing a plan for your site.
The planning guide presents the necessary information and tools for you to fully employ all the
proven methods used by net professionals for increasing web traffic:
Registration
Announcements
Classified Ads
Links at other sites
Participating in discussion groups
Email marketing
Media publicity
On-line advertising.
Three Key Elements in a Black Belt Marketing Plan
A Black Belt Marketing Plan is based on three elements:
A Web "event" that is significant and "Net acceptable" (Exercise 1-3)
A target audience that you have reason to believe is interested (Exercise 1-4)
An interesting "hook" to describe the event to audiences (Exercise 1-5).
Each time you change one of the elements, depending on the importance of the change, consider
developing a new Black Belt Marketing Plan. Here’s why:
A new event may merit another announcement, more registering if a new page has been added, a
new media campaign, etc.
Lesson 1 Pg.9