Black Belt Web Marketing.pdf - Costa del Sol

How to avoid having frames or image maps in your web design harm search result
rankings by using meta tags or having a text version.
The importance of assembling in advance data to be used for registering and what data is
required.
Guidelines for choosing keywords by which searchers will find your site:
Use pertinent keywords
Use single words not phrases
Don’t use words nobody would think of
Don’t use generic words such as ‘Web’,‘Internet’, etc. that are at nearly all sites.
Don’t start off the title with one-character words or numbers be some search engines
don’t recognize them.
Include your business name because that is how some customers will find you.
Why it’s a good idea to use an automatic registration service to register your site with
hundreds of minor search engines. Your time is too valuable to register at these and the
cost is minimal.
Why you should register manually at the major search engines. The importance of major
search engines in generating web traffic and shortcomings of automatic registration make
manual registration the only way to go for these search engines:
Yahoo
AltaVista
InfoSeek
Excite
Lycos
HotBot
WebCrawler
Lesson 2 Pg. 31