Black Belt Web Marketing.pdf - Costa del Sol

campaign is likely to reach many more potential buyers. e-mail is such a powerful tool for
delivering information, a sales pitch, reminders, it can have a major impact on the success of
your Internet venture.
E-mail may take many forms. In this lesson you will learn how to use the different types of
email to promote web traffic.
An Important Builder of Repeat Traffic
Other portions of your web marketing plan are aimed at generating first-time visitors: i.e.,
registration, announcements, links, and participation in discussion groups. E-mail is an
effective tool for promoting repeat visits.
A combination of valuable content and an aggressive e-mail campaign draws visitors to your
site over and over again. E-mail brings them back, if, that is, you had in place the
mechanism to capture a visitor’s name and e-mail address in a database and the incentives
for visitors to leave that information with you.
E-mailing your contacts databases results in an immediate boost in traffic. Events at your
site are capable of generating a lot of interest if you have a sizeable mailing list to notify.
The larger the list, the greater the interest. A large mailing list magnifies the success of each
of event.
To use e-mail as an effective marketing tool however you need to know how to capture
names and e-mail addresses of visitors to your site, how to develop a large mailing list, and
how to get set up to administer the list.
A mailing list offers a number of excellent opportunities for building traffic and promoting a
web site: newsletters and ezines, direct email, automatic email responses to name a few.
Renting somebody else’s list offers another opportunity for dramatically improving the
success of your web site. Each opportunity however presents its own challenges and risks.
This lesson shows you how to take advantage of those opportunities.
With the means in place to begin e-mailing names on your list, you need to be aware of
proper email "Netiquette" so that you don’t offend large numbers of your target audiences.
Guidelines discussed in this lesson will help you avoid an e-mail campaign that does more
harm than good.
Organizing an e-mail campaign begins with building a mailing list to send your e-mails to.
Lesson 8 Pg. 3