Black Belt Web Marketing.pdf - Costa del Sol

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Introduction Black Belt Web Marketing Lesson Plans Lesson 1 – Developing a Black Belt Web Traffic Plan Objectives for Lesson 1 Worksheets for Lesson 1 Lesson 2 – Registering Your Web Site Objectives for Lesson 2 Worksheets for Lesson 2 Lesson 3 – Announcing Your Web Event Objectives for Lesson 3 Worksheets for Lesson 3 Lesson 4 – Increasing Web Traffic with Classified Ads Objectives for Lesson 4 Worksheets for Lesson 4 Lesson 5 - Populating the Internet with Links to Your Site Objectives for Lesson 5 Worksheets for Lesson 5 i
Lesson 6 – Developing a Database of Content-Rich Resources Objectives for Lesson 6 Worksheets for Lesson 6 Lesson 7 -- Participating In Internet Discussion Groups Objectives for Lesson 7 Worksheets for Lesson 7 Lesson 8 – Using Email to Generate Web Traffic Objectives for Lesson 8 Worksheets for Lesson 8 Lesson 9 –Publicizing Your Site to the Media Objectives for Lesson 9 Worksheets for Lesson 9 Lesson 10 -- Advertising Online Objectives for Lesson 10 Worksheets for Lesson 10 Lesson 11 – Achieving Long-Term Success Objectives for Lesson 11 Appendices ii
Page 1: Self-Learning Self Learning Guide a
Page 5 and 6: What Is "Black Belt Web Marketing"?
Page 7 and 8: How to Use Our Guide A Black Belt M
Page 9 and 10: Lesson 1 - Developing a Black Belt
Page 11 and 12: Overview of Web Traffic Concepts Th
Page 13 and 14: Sometimes all it takes is a new pag
Page 15 and 16: Persistence Persistence means to co
Page 17 and 18: Exercise 1-2 -- Introducing the Web
Page 19 and 20: A contest A FAQ A report or white p
Page 21 and 22: _____________________________ Local
Page 23 and 24: __________________________ ________
Page 25 and 26: ___________________________________
Page 27 and 28: Participating in discussion groups
Page 29 and 30: Completing the Web Traffic Plan Ele
Page 31 and 32: Lesson Objectives Upon completion o
Page 33 and 34: Understanding the Registration Proc
Page 35 and 36: you aren’t the one responsible fo
Page 37 and 38: descriptive text inside your site,
Page 39 and 40: ___________________________________
Page 41 and 42: 6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54:
the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
Page 79 and 80:
Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
Page 107 and 108:
Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
Page 119 and 120:
Guidelines for Requesting Another S
Page 121 and 122:
If you have a product or service up
Page 123 and 124:
Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
Page 127 and 128:
Lesson 6 - Developing a Database of
Page 129 and 130:
Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
Page 177 and 178:
Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
Page 191 and 192:
Yahoo: Look for places to announce
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Compare your newsletter to these gu
Page 195 and 196:
7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
Page 209 and 210:
information about un-subscribing, s
Page 211 and 212:
Lesson 9 -Publicizing Your Site to
Page 213 and 214:
Worksheets for Lesson 9 Worksheet f
Page 215 and 216:
The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
Page 267 and 268:
four-star search engines at http://
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Directrix Advertising -- http://www
Page 271 and 272:
Early Testing Stages of Your Advert
Page 273 and 274:
Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
Page 277 and 278:
2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282:
Questions to Ask Before Committing
Page 283 and 284:
For larger mailings to general audi
Page 285 and 286:
Where to Find Sponsorship Opportuni
Page 287 and 288:
Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290:
A clever, cryptic message can incre
Page 291 and 292:
Survey visitors to your site. Major
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Product manuals Company newsletters
Page 295 and 296:
Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
Page 303 and 304:
Marketing ideas sometimes from comp
Page 305 and 306:
gaining on you. Reputations can be
Page 307 and 308:
Appendix A - Glossary of Terms Appe
Page 309 and 310:
CPM also Cost per thousand The cost
Page 311 and 312:
Majordomo A popular list server tha
Page 313 and 314:
World Wide Web A hypertext-based sy
Page 315 and 316:
Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
Page 323 and 324:
A Morgan Stanley report on the stat
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Rank This Tests top search engines
Page 327 and 328:
Tom Steinert, Inter@ctive Week, tom
Page 329 and 330:
CNet--Net editor, Jeff Pelline Web
Page 331 and 332:
DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
Page 351 and 352:
B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
Page 359 and 360:
C. Future Implementation (list what
Page 361 and 362:
5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
Page 367 and 368:
already put together a quality semi
Page 369 and 370:
easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
Page 373 and 374:
Dear Netrepreneur, - Another Resour
Page 375 and 376:
There's something here for everyone
Page 377 and 378:
- Another Resource To Help Your Bus
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