Black Belt Web Marketing.pdf - Costa del Sol

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product because some media won’t automatically notify you that they ran a story about your site. A media campaign is not a one-shot affair. Keep fine-tuning your approach and try again. Shoot for at least a month campaign, all the while increasing your media list and honing your release-writing skills. If you decide to hire a professional press release service to conduct your media campaign for you, or supplement your campaign, the web offers a number of such services from which to choose. Lesson 9 Pg. 40
Lesson 10 -- Advertising Online Lesson Objectives The Basics of Advertising Online Exercise 10-1 – Planning Your Advertising Campaign Worksheet for Exercise 10-1 Exercise 10-2 – Creating Banner Ads That Work Worksheet for Exercise 10-2 Exercise 10-3 – Finding Suitable Locations for Banner Ads Worksheet for Exercise 10-3 Exercise 10-4 – Minimizing Advertising Costs Worksheet for Exercise 10-4 Exercise 10-5 – Tracking the Effectiveness of Banner Ads Worksheet for Exercise 10-5 Exercise 10-6 –Preparing Your Site to Sell Advertising Worksheet for Exercise 10-6 Exercise 10-7 – Trying Banner Ad Exchanges, Networks and Auctions Worksheet for Exercise 10-7 Exercise 10-8 – Sponsoring Newsletters and Mailing Lists Worksheet for Exercise 10-8 Exercise 10-9 – Using Off-Line Advertising to Boost Traffic Exercise 10-10 – Recapping Ideas in This Chapter Lesson 10 Pg. 1
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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___________________________________
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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Page 201 and 202: Many types of autoresponders are av
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Page 205 and 206: Receive important announcement Noti
Page 207 and 208: Conduct special promotions Promote
Page 209 and 210: information about un-subscribing, s
Page 211 and 212: Lesson 9 -Publicizing Your Site to
Page 213 and 214: Worksheets for Lesson 9 Worksheet f
Page 215 and 216: The traditional press release used
Page 217 and 218: Decide on the message: The message
Page 219 and 220: Exercise 9-2 - Making Your Site Mor
Page 221 and 222: Worksheet for Exercise 9-2 Planning
Page 223 and 224: 7. Reviewer’s Guide: You may be a
Page 225 and 226: Quotes Are a Good Idea: A good rule
Page 227 and 228: subject for your press release. Try
Page 229 and 230: 11) Where to Study Other Releases f
Page 231 and 232: Off-Line Sources: addition to the m
Page 233 and 234: Also, continue to maintain your lis
Page 235 and 236: Regional Media: Oftentimes local ne
Page 237 and 238: 1. Subject Lines: Catching a journa
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Page 241 and 242: mention your site and/or link to it
Page 243 and 244: eleases takes practice. Persistence
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Page 247 and 248: web. Internet News Bureau: Best for
Page 249: Summarize what other pages or featu
Page 253 and 254: Worksheets for Lesson 10 Worksheet
Page 255 and 256: service, and monitor number of visi
Page 257 and 258: One of the biggest advantages of on
Page 259 and 260: 9.Plan and test special offers or i
Page 261 and 262: Cryptic Message: Did you ever click
Page 263 and 264: 10.Change Banners Frequently: Havin
Page 265 and 266: etter understanding of how to read
Page 267 and 268: four-star search engines at http://
Page 269 and 270: Directrix Advertising -- http://www
Page 271 and 272: Early Testing Stages of Your Advert
Page 273 and 274: Exercise 10-5 - Tracking the Effect
Page 275 and 276: Guidelines for Tracking the Effecti
Page 277 and 278: 2. Install Auditing Tools: Be ready
Page 279 and 280: Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282: Questions to Ask Before Committing
Page 283 and 284: For larger mailings to general audi
Page 285 and 286: Where to Find Sponsorship Opportuni
Page 287 and 288: Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290: A clever, cryptic message can incre
Page 291 and 292: Survey visitors to your site. Major
Page 293 and 294: Product manuals Company newsletters
Page 295 and 296: Lesson 11 Objectives Upon completio
Page 297 and 298: Exercise 11-3 -- Leveraging Popular
Page 299 and 300: View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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