Black Belt Web Marketing.pdf - Costa del Sol

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Worksheets for Lesson 2 Worksheet for Exercise 2-1 -- Improving Your Site’s Search Engine Standing Worksheet for Exercise 2-2 -- Search Engine Data Form Worksheet for Exercise 2-3 -- Keyword Selection Worksheet Worksheet for Exercise 2-4 Registration Descriptions Worksheet for Exercise 2-5 Choosing an Automatic Registration Service Worksheet for Exercise 2-6 Manual Registration Report for Exercise 2-7 Registration Follow-Up Report Lesson 2 Pg. 3
Understanding the Registration Process You learned in Exercise 1-6 that registering is a "passive"method for generating Web traffic. After registering your site at numerous search engines you sit back and hope that your site appears in Net users’ searches and that they are motivated to click on your link. Over time search engines provide a steady source of traffic. A recent study found that over 70% of all Web sites receive at least 20% of their visitors from search engines. How many visitors are generated by how well you register your site and where your site appears in results of Net users’ searches (Exercise 2-1). Importance of Repeat Registration Registration is not a one-time task for new sites only. It should be repeated at least monthly – more often depending on continuing additions and events at your site. These are some of the events that should prompt re-registering your site: A promotional event new content containing important keywords new products or services Identifying a new target audience with new keywords A new FAQ Hopefully, each time you register, it improves your site’s ranking over the previous registration. If not, you can count on gradually losing your ranking to new competitor sites and pages. Thousands of new sites join the web each day. To preserve and improve your ranking you must keep vigil, and continually expand your site’s contents and design. You won’t be aware of the deterioration of your site’s ranking unless you continually monitor major search engines. First, you need to verify that the search engines registered your site (they don’t always) and that your site’s ranking is high enough to get noticed. With an approximate 70 million Web pages, ranking high enough to get noticed is increasingly difficult. This lesson shows you how to register your site at several hundred search engines automatically and manually so that the chances are improved that searchers click on your link. This means that your site appears high on the list of sites returned by their keyword search, and that searchers are intrigued by it enough to click on it instead of the majority of other sites listed. You will be introduced to guidelines that will help ensure that you do a thorough, effective job of registering. Finally you will learn in this lesson that submitting requested data does not automatically guarantee registration. Some search engines are overburdened. Some lose things like registrations. Some reject incorrect submissions without telling you. The registration job is never really done. You need to follow-up, verify that your site was registered correctly, and then plan to re-register Lesson 2 Pg. 4
Page 1 and 2: Self-Learning Self Learning Guide a
Page 3 and 4: Lesson 6 - Developing a Database of
Page 5 and 6: What Is "Black Belt Web Marketing"?
Page 7 and 8: How to Use Our Guide A Black Belt M
Page 9 and 10: Lesson 1 - Developing a Black Belt
Page 11 and 12: Overview of Web Traffic Concepts Th
Page 13 and 14: Sometimes all it takes is a new pag
Page 15 and 16: Persistence Persistence means to co
Page 17 and 18: Exercise 1-2 -- Introducing the Web
Page 19 and 20: A contest A FAQ A report or white p
Page 21 and 22: _____________________________ Local
Page 23 and 24: __________________________ ________
Page 25 and 26: ___________________________________
Page 27 and 28: Participating in discussion groups
Page 29 and 30: Completing the Web Traffic Plan Ele
Page 31: Lesson Objectives Upon completion o
Page 35 and 36: you aren’t the one responsible fo
Page 37 and 38: descriptive text inside your site,
Page 39 and 40: ___________________________________
Page 41 and 42: 6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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Black Belt Web Marketing.pdf - Costa del Sol

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