Black Belt Web Marketing.pdf - Costa del Sol

already put together a quality seminar. Develop a Web Marketing
Plan to promote the seminar, possibly even collect commissions on
sign-ups if its somebody else’s seminar.
37) Yahoo! Pick of the
Day/Week A little research into how Yahoo picks web sites of the day and
week may pay big dividends in terms of increased traffic. Check out
http://www.pscentral.com/yahooPicks/index.html
38) Surround Video Generate interest in your site by adding new bells and whistles such
as surround video which allows visitors to manipulate 360 degrees
a view of something. See Black Sun’s demonstration at
http://www.microsoft.com. Remember: fun bells and whistles
generate traffic.
39) Help Desk Create a Help desk to answer questions about your products,
others’ products, or any current topic. Preferably you have a
mastery of the product and it is popular with your target audiences.
To make this service more interesting consider an on-screen
persona – like a wizard, guru, Dr (Dr. Ruth) -- and phrase help in
terms of "Ask The Wizard…………"
40) Artist’s Rendering Display at your site an artistic exhibit of something that interests
your audience: A rendering, collage, etc.
41) Fuel Controversy Pick a hot topic in your field and take a stand. Or present both
positions in a controversy and act as mediator. Provide historical
background about the controversy. Become the net’s primary
source of information. Encourage opinions and reactions from
visitors. Encourage related sites to link to your controversy page.
Monitor discussion groups for more fuel.
42) Online Tours Create a photo tour of famous locations, events, people in your
field. Sample subjects could be a corporate headquarters, project
team facilities, photos showing a project’s progress. Consider slide
presentation software for your web site.
43) Contests for Graphic
Artists Hold a contest for graphic artists that will net you something of
Appendix pg.61