Black Belt Web Marketing.pdf - Costa del Sol

21) Interview a celebrity If you interview an authority or somebody interesting in your field,
you may a newsworthy event. Some topics are more enticing than
others: new technology, future projections, behind-the-scenes.
22) Product Reviews Product reviews are a valuable service. If you evaluate and review
products used by your audiences, you will have many opportunities
for motivating audiences to visit your site. Show how they can use
the good ones to assist them or make them more productive. Good
reviews may get the product developer to link to your review.
23) New products Follow events in your field. Jump on new products or trends.
Become the authoritative site. Beat the competitive.
24) Interactive tutorial Training requirements these days are huge. If you are in a field that
requires learning a new skill or updating an obsolete one, providing
an online tutorial and/or a hardcopy training manual is a good way
to generate traffic. Include illustrations, graphics, examples. Plan
tutorials for beginners get them started, intermediate, and then
advanced. Nice touches would be instant scoring on tests,
whiteboard interactions, chats with the instructor. Become the
primary source for training, free information, tips, learning aids, etc.
It’s an excellent way to strengthen your credentials.
25) Online portfolios
of works Use for such subjects as photography, art, writing, poetry. Find a
way to make portfolio concept appealing to specific interest groups.
Like thumbnails to fuller images. Sponsor contests, encourage
visitor voting, etc., award prizes
26) Introduce a
cartoon character. Build "brand awareness" by associating a cartoon character with
your site (Joe Camel is available). It could emit noise, be animated,
respond to visitor actions, etc. Also use the character as a link to
your site at other sites.
27) Vanity pages Appeal to people’s desire to have a web page of their own to
publish personal information, photos, exhibits of their work. Tie
catering to an ego in to your product or service. Watch interest in
your site soar.
28) Maintain Registration Register target audience members in a published database. For
example, contributors to your site’s contents, product users,
experts, consultants, etc. Publicize their accomplishments and build
Appendix pg.59