Black Belt Web Marketing.pdf - Costa del Sol

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Lesson 7 -- Participating In Internet Discussion Groups Lesson Objectives Requirements for Profitable Participation Exercise 7-1 – Listing Discussion Groups for Possible Participation Worksheet for Exercise 7-1 Exercise 7-2 – Evaluating Which Discussion Groups to Join Worksheet for Exercise 7-2 Exercise 7-3 – Planning to Participate in Selected Groups Worksheet for Exercise 7-3 Exercise 7-4 – Joining in on Group Discussions Worksheet for Exercise 7-4 Exercise 7-5 – Monitoring Discussion Groups for Responses Worksheet for Exercise 7-5 Exercise 7-6 – Recapping Ideas in This Chapter Lesson 7 Pg. 1
In this lesson you will: Lesson Objectives Learn the value of active involvement in Internet’s discussion groups Compile a list of prospective groups for participation Evaluate which groups deserve to be on your "priority" list Choose the groups to participate in which offer maximize results for the time available Learn how to post messages that are acceptable to group members Combine your knowledge of acceptable messages with an analysis of the selected groups’ current discussion threads to find numerous opportunities to post messages that will be well-received Follow a simple list of gui<strong>del</strong>ines for participating in discussions that will ensure you follow proper "netiquette". Learn the difference between posting in a newsgroup and in a mailing list. Maintain of record of groups posted to and what message was sent, verify that the message was published, and continue your evaluation of groups selected for participation. Lesson 7 Pg. 2
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
Page 115 and 116: 7. Be prepared to tell the director
Page 117 and 118: Exercise 5-5 - Requesting Links at
Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
Page 145 and 146: 4.Ask Discussion Groups: Post quest
Page 147 and 148: Continue to add to this database. N
Page 149 and 150: Show imagination and creativity: Ok
Page 151 and 152: URL Spider's Best of the WebForm Wi
Page 153: Being selected as a "cool" or "hot"
Page 157 and 158: Requirements for Profitable Partici
Page 159 and 160: Exercise 7-2 -- Evaluating Which Di
Page 161 and 162: discussions. A nice feature at this
Page 163 and 164: Announce a Publication: Net users l
Page 165 and 166: Exercise 7-3 -- Planning to Partici
Page 167 and 168: posting for your own use. Caution:
Page 169 and 170: To post your message in a mailing l
Page 171 and 172: 4.Note the date published. If after
Page 173 and 174: threads are. Draft acceptable messa
Page 175 and 176: Upon completion of this lesson you
Page 177 and 178: Exercise 8-1 -- Building Your Email
Page 179 and 180: guest books also offer an innocuous
Page 181 and 182: Events at site Announcements Achiev
Page 183 and 184: It is probably a better choice than
Page 185 and 186: Bring list management in-house only
Page 187 and 188: Formatting: Test to see that your e
Page 189 and 190: Describe new events and contents at
Page 191 and 192: Yahoo: Look for places to announce
Page 193 and 194: Compare your newsletter to these gu
Page 195 and 196: 7. Add your newsletter to super dir
Page 197 and 198: Note your ideas for personalizing y
Page 199 and 200: the first step toward establishing
Page 201 and 202: Many types of autoresponders are av
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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