Black Belt Web Marketing.pdf - Costa del Sol

product because some media won’t automatically notify you that they ran a story about
your site.
A media campaign is not a one-shot affair. Keep fine-tuning your approach and try again.
Shoot for at least a month campaign, all the while increasing your media list and honing
your release-writing skills.
If you decide to hire a professional press release service to conduct your media campaign
for you, or supplement your campaign, the web offers a number of such services from
which to choose.
Lesson 9 Pg. 40