Black Belt Web Marketing.pdf - Costa del Sol

As you progress through our planning guide, from lesson to lesson, you may identify more
audiences that you didn’t consider at first. Keep expanding your traffic plan as you think of more
audiences, or develop another plan specific for the new audience.
Guidelines for Determining Your Target Audiences
Who are your target audiences? Chances are you know some of them already: Certainly, they are
the ones that you had in mind when you first created your web site. They are the ones your
competitors are also trying to attract. They are ones that you could easily target possibly by
adding a new page, a new service, new contents to your site.
What’s important is that you recognize up front who your potential audiences are and evaluate
what you could do to add more audiences. As noted earlier, we’ve identified over 20 target
audiences for this planning guide. We are in the process of reaching each of these audiences with
news about our guide. As time goes on, we are sure to identify and target many more. That’s
what you need to also do, through your marketing plan, contact each of the audiences you can
identify now and continue to look for more.
Completing the Worksheet for Identifying Target Audiences
The Exercise 1-4 worksheet is another brainstorming exercise. In the first column, list current and
potential audiences. Refer back to the Events worksheet in Exercise 1-3. Some of the events listed
may help you identify audiences who could be interested.
Worksheet for Exercise 1-4
Identifying Target Audiences
In column one, list possible target audiences. In column two, rank them in terms of potential.
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Lesson 1 Pg.14