Black Belt Web Marketing.pdf - Costa del Sol

Free-Lance Writers: Another on-line source for your media list is free-lance writers.
Off-Line Sources: Your library is a tremendous source of media names:
Bacon’s Newspaper/Magazine Directory (2 volumes)
Bacon’s Radio/TV/Cable Directory (2 volumes)
Directories in Print
Editor and Publisher International Yearbook
Encyclopedia of Associations
Gale Directory of Publications and Broadcast Media (3 volumes)
Literary Market Place
Newsletters in Print
Oxbridge Directory of Newsletters
Standard Periodical Directory
Standard Rate and Data Service (2 volumes)
Urich’s International Periodicals Directory (3 volumes)
Working Press of the Nation (4 volumes).
3) Keep building your media list. It is a long-term project.
Exercise 9-5 – Contacting the Media with Email News Releases
Journalists have their own preferences as to how they like to be approached: short e-mail
notice, e-mail full press release, faxed the press release, or releases sent regular mail. As
soon as you find out, make a note of it in your contacts mailing lists. Adjust future
approaches accordingly.
Increasingly, journalists are finding e-mail the quickest and easiest way to receive, decide,
and dispose of requests for publicity. If they are intrigued by your story all they have to do
is hit the return button in their e-mail program. They don’t have to place a call or send a
fax. The delete key also works faster than tossing trash. However, all journalists are not
e-mail-savvy yet so you have to make allowances by being ready to contact them in other
ways.
Customizing Your Approach for Each Media Category
Your approach to the media will vary depending on the type of media. These will be your
primary categories and the approach to follow:
Lesson 9 Pg. 24