Black Belt Web Marketing.pdf - Costa del Sol

Exercise 7-3 -- Planning to Participate in Selected Groups
Now that you’ve selected which groups you want to participate in, the next step is to plan
just how you are going to participate. Don’t be in a hurry to jump right in without a plan of
attack first. Too much is at stake to risk offending members with an indiscrete posting, such
as one too blatantly self-promotional. You might find it difficult and involve a lengthy
"rehabilitation" process to undo the damage caused. Remember, Internet users are a touchy
bunch. They don’t like their time and sense of "Netiquette" to be usurped by insensitive
newcomers to the group. That’s why it’s important that you quickly become a respected
member.
Reviewing Acceptable Postings to Discussion Groups
To help plan your participation campaign, review these acceptable types of postings:
Ask a question: One of the nifty things about posting a question in a discussion group
is that you are getting information you desire while simultaneously promoting your
web site. The self-promotion comes subtly in the body of the posting and/or in your
attached signature. Just make sure you don’t ask too stupid of a question, or one that
has been recently answered. The group members won’t like that and may have some
hiding remarks for you. This is one reason why it’s a good idea to monitor a mailing
list a week or so before posting a message.
Answer a question: Answering a question provides an opportunity to contribute something
meaningful to the group and demonstrate your knowledge while promoting your web site
at the same time. Answering a question is such a good reason to post, consider
researching the answer to a posted question just so you can post the answer. Taking that a
step further: put together a report or white paper dealing with the subject of the question.
Then post a reply inviting members to view the report at your web site. The increase in
traffic is accompanied by an increase in the information content of your web site.
Announce a Publication: Net users love free reports, white papers, and FAQs (frequently asked
questions). This is an excellent way to generate loyalty and repeat visits. Each new
publishing event is worthy of announcing and increases the value of your site’s content
Share a valuable resource: If you come across important information that members of a group,
such as a new web site or media article, would be interested in, tell them. The other
members will appreciate it particularly if you aren’t associated with the site and do not
benefit from sharing the information (other than normal self-promotion in a signature).
Newsworthy event: If an event occurs that would be of interest to the group, let them know. A
new product or government regulation that affects the groups are two examples. Consider
Lesson 7 Pg. 12