Black Belt Web Marketing.pdf - Costa del Sol

Appendix A -- Glossary
Ad Clicks
The number of times visitors to a site click on the advertiser’s banner ad.
Autoresponder
A mail server that automatically compiles the names and addresses of people it receives e-mail
from in a mailing list database. At the same time it responds automatically with a pre-formatted
message. Also called "Mailbot."
Bandwidth
Quantity of data that can be transmitted through a medium. Usually measured in bits per
second (BPS).
Banner Ad
A graphical ad at a web site that links to the advertiser’s web site or a page specifically created
for the ad. A banner ad is usually rectangular in shape and colorful. It may include animation and
other multimedia features to induce visitors to click on it.
Baud
Rate at which data is transmitted over a communications medium such as over a telephone
line. Also referred to as bits per second or BPS (example, 28,800 bits per second).
Chat Room
A service or area in an online service or BBS where several users can meet simultaneously and
exchange typed messages.
Click-Through Rate
The percent of banner impressions that results in ad clicks. For example if 100 visitors see a
banner ad and five click-through to the advertiser’s site, the click-through rate is 5%.
Clickstream
The route a visitor navigates around your web site.
Appendix pg.2