Black Belt Web Marketing.pdf - Costa del Sol

9) Feedback Form:____________________
Exercise 8-2 – Administering an E-mail List
To manage and email a list of names you need mailing list management software which
allows you to email each member, and automate subscriptions and un-subscriptions. If you
ever decide to start your own discussion group, the same software could be used.
Considerations for Mailing List Management Software
These are a few of the considerations when deciding on mailing list management software:
Price: Software is available from free (with operational limitations) to several hundred
dollars.
Features: Do a comparison (see below) and check off features you feel you must have.
Hosting option: You don’t have to set up a mail server and increase your hardware
investment. Several of the software companies will host your mailing lists if you
prefer using their software of course.
Technical: Make sure that the mailing list management software you choose is compatible
with your technical skills and/or comes with adequate technical support.
Check with your Internet Service Provider (ISP) before making a decision. They may be
able to handle you mailing list management needs for much less than buying the
software, or having somebody else host and administer your list for you.
You have a number of mail list management programs to choose from:
Majordomo: This freeware is supported by a discussion group, an on-line manual, and a
FAQ. Majordomo is probably more suitable for small to medium sized lists (under
1000 subscribers). It is available from most Internet Service Providers (ISPs).
ListServ: LSoft’s program is full-featured and is considered one of the best available.
Lesson 8 Pg. 9