Black Belt Web Marketing.pdf - Costa del Sol

Now you have a pretty good idea what a Black Belt Marketing Plan is. In the last three exercises
you have brain stormed possible web events – current and future – for your site, target audiences
who should be contacted, and hooks that describe the event in a manner that likely to generate
interest. The worksheet for this exercise involves selecting the best of each element and putting
them into possible combinations.
Completing the Black Belt Web Marketing Plan Elements Worksheet
Test different combinations until you have several potential plans, then select the best one. This
will be the basis for your Black Belt Marketing Plan.
Implementing a Black Belt Marketing Plan.
If you follow the sequence of lessons and exercises in this planning guide, your Black Belt
Marketing Plan. will be implemented in progressively involved stages. To help you better
understand what’s involved in implementation, we’ve separated the plan’s parts into "passive" and
"pro-active" stages.
We call the first stage "passive". Although you actively seek out locations around the web to
place links to your site, links are passive in nature. They sit there waiting for Net users to see and
click on them. Some links will be at another location. Some will be in the results of a search. This
passive links stage generates traffic by:
Registering your site or page at numerous search engines and directories (Lesson 2)
Posting announcements in discussion groups and announcement sites (Lesson 3)
Placing classified ads (Lesson 4)
Requesting your link be added, such as to directories and other sites (Lesson 5).
This stage is also the easiest to implement. It mostly requires searching for locations and
providing the information requested or requesting a link to your site. This is also where many site
owners slip up. They think that this is all they have to do – register, announce, put out a few links,
and, kazaam! Visitors will flock to the site in droves. The Net doesn’t work that way. A complete
Black Belt Marketing Plan has a second, more involved implementation stage.
This stage we called "pro-active". You actively seek out net users most likely to be interested in
your site – your target audiences. You don’t wait for them to see your link somewhere.
Having found them, you attempt to catch their attention and give them incentive to visit. The proactive
stage generates traffic by:
Lesson 1 Pg.18