Black Belt Web Marketing.pdf - Costa del Sol

Lesson 9 Objectives
Upon completion of this lesson you will:
Recognize why media publicity is so important
Understand how to use email as tool for obtaining free media publicity
Understand what it takes to act as your own publicist
Prepare for media campaign that improves your chances for success
Create a media page at your web site that includes documents that the media relies
on for its information sources
Write an effective press release to publish on your media page based on the
guidelines presented
Begin building a media list that will target the media you most want to reach
Learn where to look for names and email addresses for your media list
Learn how best to approach the media
Write an effective news release that will interest in the intended media
Monitor the results of your media campaign so that you can make the
necessary adjustments to improve future campaigns
Learn the steps you can take to improve future media campaigns
Learn where to go for professional help to supplement your media campaign.
Lesson 9 Pg. 2