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14<br />

Multimedia Service<br />

Convergence<br />

Alex Talevski<br />

Curtin University<br />

of Technology<br />

14.1 Introduction..................................................................................... 14-1<br />

14.2 Background...................................................................................... 14-2<br />

Computer Telephony Integration. •. Voice over Internet<br />

Protocol. •. Interactive Voice Response Telecom<br />

14.3 Service-Oriented Architecture...................................................... 14-3<br />

Service Meta Architectures<br />

14.4 Tailorability...................................................................................... 14-5<br />

14.5 Multimedia Convergence Using Service Architecture.............. 14-5<br />

Converged Services. •. MC 2 Interact Reconfigurable Convergence<br />

Architecture. •. Converged Voice Plugins<br />

14.6 Conclusion...................................................................................... 14-11<br />

References.................................................................................................. 14-12<br />

14.1 Introduction<br />

The advent of personal computers (PCs) and the Web have provided distributed mechanisms for information<br />

sharing while telephones serve almost exclusively as <strong>communication</strong> devices [1,2]. Currently,<br />

enterprises utilize a heterogeneous mixture of<br />

• Voice Networks—Voice telephony networks are used to perform daily tele<strong>communication</strong>s activities<br />

mostly over the public switched telephone network and global system for mobile networks.<br />

• Data Networks—Internet protocol (IP) wired and wireless networks provide a data <strong>communication</strong><br />

medium for access to Internet and intranet data services and applications.<br />

• Enterprise Applications—Enterprise software applications allow users to interface with and process<br />

information.<br />

• Data Repositories—Databases and other repositories provide structured storage facilities for<br />

enterprise data.<br />

• Devices—Wireless and wired telephones, computing devices, and sensors are used to visualize,<br />

vocalize, and process enterprise data, applications, and services.<br />

In the IT&T world, convergence refers to the move toward the use of a single united interaction<br />

medium and media as opposed to the many that we use today [3]. Convergence enables tele<strong>communication</strong>s<br />

services that are concurrently coupled with enterprise and Internet data. The ability to visualize<br />

a concept via images, graphs, tables, and procedures while communicating over the telephone<br />

or a video link greatly enhances interaction. Interaction is more pleasing, meaningful, effective, and<br />

efficient. Furthermore, such media-rich services and the devices that support them allow for actions<br />

to be taken while on the move with greater precision and faster response to market drivers. Therefore,<br />

14-1<br />

© <strong>2011</strong> by Taylor and Francis Group, LLC

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