Dimensiuni ale limbajului n context carceral

e.g.: “What this commercial is trying to sell you won’t make your breath any sweeter, your clothes any
whiter, or your acid indigestion any better. It will just make you more human.” (Business Committee For The
Arts)
4) as sentences having the predicate only in the meaning:
e.g.: “Always Coca-Cola.” (Coca-Cola)
5) as complete sentences:
e.g.: “Victory won’t wait for the nation that’s late” (Big Ben Clocks)
6) as imperative sentences:
e.g.: “Don’t leave home without it.” (American Express Charge Card)
Slogans also express:
a) a balance between similar or dissimilar parts:
e.g.: “The future’s bright. The future’s Orange.” (Orange Mobile Network)
e.g.: “No bottles to break – just hearts.” (Arpege Perfume)
b) reliability:
e.g.: “No nonsense.” (John Smiths)
c) tradition:
e.g.: “Ca odinioară.” (Napolact)
d) quality:
e.g.: “Perfect to you.” (Wella)
e) dynamism:
e.g.: “Keep walking.” (Johnnie Walker)
f) superiority:
e.g.: “Nothing is more effective than Anadin.” (Anadin)
g) naturality:
e.g.: “Maybe she’s born with it. Maybe it’s Mabelline.” (Mabelline)
h) continuous improvement:
e.g.: “We’re number two. We try harder.” (Avis Rental Car)
i) care for people’s needs and desires:
e.g.: “And all because the lady loves Milk Tray.” (Cadbury’s Milk Tray)
This classification of the slogans shows their characteristics, the way they are formed, what they
express and all in all their purspose to inform and persuade possible clients.
3. Puns and Alliterations in Slogans