Gewinnung neuer Produktideen durch Anregung von Lieferanten

Literatur 255
Lühring, N. (2003): Innovationsfördernde Organisationsstrukturen unter
Berücksichtigung früher Innovationsphasen. In C. Herstatt und B. Verworn
(Eds.), Management der frühen Innovationsphasen: 118-145. Wiesbaden:
Gabler.
Lürssen, J. (2004): AIDA − reif für das Museum?
http://www.absatzwirtschaft.de/Content/_pv/_p/1003298/_t/fthighlight/highlightk
ey/aida/_b/36859/default.aspx/aida-%96-reif-fuer-das-museum.html.
16.03.2008.
Lüthje, C. (2004): Characteristics of innovating users in a consumer goods field: An
empirical Study of sport-related product consumers. Technovation, 24 (9): 683-
695.
Lynn, G. S., Morone, J. G. und Paulson, A. S. (1996): Marketing and discontinuous
innovation: The probe and learn. California Management Review, Vol. 38: 8:
California Management Review.
Mabert, V. A., Muth, J. F. und Schmenner, R. W. (1992): Colapsing new product
development times: Six case studies. Journal of Product Innovation
Management, 9 (3): 200-212.
manager-magazin (2006): Finanzinvestor schnappt sich Käpt’n Iglo, Vol. 2008.
March, J. G. (1988): Decisions and Organisations. Oxford.
March, J. G. (1991): Exploration and exploitation in organizational learning.
Organization Science (2): 71-88.
March, J. G. und Olsen, J. P. (1975): The uncertainty of the past: Organisational
learning under ambiguity. European Journal of Political Research, 3: 147-171.
March, J. G. und Olsen, J. P. (1976): Ambiguity and choice in organisations. Bergen.
March, J. G. und Shapira, Z. (1987): Managerial perspective on risk and risk taking.
MS, 11: 1404-1418.
March, J. G. und Shapira, Z. (1992): Variable risk preferences and the focus of
attention. Psychological Review, 99: 172-183.
March, J. G. und Simon, H. A. (1958): Organisations. New York.
Mark-Herbert, C. (2004): Innovation of a new product category − functional foods.
Technovation, 24 (9): 713-719.