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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

convincing them of the market lucrativeness becomes the next hurdle for private<br />

companies (see Zhao 2008, chapter 4). Most private production companies have<br />

chosen various coproduction modes with state broadcasters, as both can exploit their<br />

respective resources—for the private company it means a safety net and for state<br />

broadcasters it means cheap and high-quality products. Dwelling Narrowness was<br />

produced under such circumstances.<br />

The state-private coproduced TV drama was first broadcast on local terrestrial<br />

television stations, and then aired on many major television stations, including Beijing<br />

TV and Shanghai TV (both of the most important metropolis broadcasters with<br />

national satellite coverage). Despite its high rating, Beijing TV stopped its run on its<br />

Youth Channel after 10 episodes was broadcast. Audiences immediately phoned in or<br />

sought explanation on the Internet but was told that it was due to program<br />

readjustment. Some vented their anger at SARFT, who in turn denied any ban of the<br />

show. It was rumoured that Beijing TV was pressured by real estate developers to pull<br />

the show off air, as it showed the dodgy dealings, illegal evictions and violence of<br />

their own business. In Shanghai and Jilin, the TV drama was shown only once,<br />

despite the high audience rates and popular demands for a rerun. Again, SRAFT has<br />

denied any ban on the show. But insiders reported that television station directors<br />

received phone calls from local governments who asked for a “cold treatment” of the<br />

show—a new strategy of censorship by neglect. The local governments feared that<br />

discussions and discontent arisen from the television drama would impede their<br />

efforts to reform their housing policies. 5 Popular television, like the TV drama, would<br />

normally serve to entertain the masses. It can also serve as an artistic expression and<br />

forum for the discussion of topics that are otherwise debated in private or on the<br />

Internet. Such an open discussion, however, was quickly snipped in its bud by the<br />

underhanded dealings of the state censors and their business partners.<br />

The TV drama is no longer shown on Chinese television, but has continued to be<br />

viewed and downloaded on video sharing websites such as Youku (with over 1.5<br />

million times streaming per day at tv.youku.com/woju) and on a range of the popular<br />

tianya.cn’s public forums. It is one of the most discussed topics online. Online<br />

5 <strong>Person</strong>al communication via telephone and email, 2010.<br />

114

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