(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
George : Why is he suturing his own face?
Christina : To turn me on.
Alex : Because he’s Mark Sloan. The go-to plastic surgeon
on the East Coast.
George : The guy Addison slept
with?
Izzie : Can’t really blame
her, can you?
Christina : No, not really.
George : Yes, you can.
Meredith : McSexy wants an X-
Ray to check for
fractures and I think
it’s a bad idea if I take
him
George : Why? Why?
Alex : I’m on it!
George : Why is it a bad idea?
Christina : McSexy?
Meredith : No?
Izzie : McYummy.
Meredith and Christina : No!
Meredith : McSteamy.
Christina : Ah, there it is.
Izzie : Yep.
George : Ugh! Just… chocking
back some
McVomit.
Christina : Ooh.
In Episode 27: Yesterday (minute of episode: 10:12—10:32), the talk toward sex element was
found when the female characters had sparked their conversation sexually. The word
‘McSteamy’ given by the character of Meredith to name the fictional doctor—Mark Sloan,
showed a constant interest among the female characters to talk toward sex constantly.
The Portrayal of Sexual Behaviour: From Hidden to Open Scenes
The variable of Physical Flirting is meant to seek for intimacy behavioral patterns between male
or female characters. The physical flirting here would be considered when the character tried to
seduce his/ her sexual partner that involved the movement of body gestures. The researcher,
through his inter-coders, had agreed to code as YES for a scene that contained physical flirting
even though it occurred only one time for the entire episode. To avoid redundancy, the
researcher had observed every scene in each episode thoroughly.
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