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The Asian Media & Mass Communication Conference 2010 Osaka, Japan Discussions and Conclusions For talk about own/ other sexual interest, the researcher identified that there was a constant continuity of male and female characters having the sexual conversations (talk about sex) in certain episodes. The element of talk about sexual intercourse already occurred explained that both male and female characters were willing to discuss their sexual intercourse experience. In explaining the characteristic of talk about own/ others sexual interest, the researcher found that the characters on Grey’s Anatomy (male and female) often expressed their sexual interests in order to achieve certain intentions. One of the most recurring intentions was to influence their potential sex partner to establish a sexual relationship. The talk about sexual intercourse already occurred existed when the characters often discussed their intercourse experience openly. The talk toward sex was inclined to occur when the characters sparked their conversations intimately. The impact of talk toward sex may result in further sexual behaviors. The physical flirting element involved the movement of the human body through gestures to persuade and achieve a sexual encounter. The characters were often seductive in order to attract their potential sex partners’ attention. Passionate kissing was directly portrayed in the TV series. However, Grey’s Anatomy seems to have serious intentions to promote the diversification of genders in intimate relationships. This is due to the fact that the homosexuality was promoted aggressively. Audiences are aware that the existence of such values in TV series would erase the long-standing opinions against the homosexual community. The element of intimate touching often involved physical contact among the characters. It did not necessarily result in any further sexual behaviors. For sexual intercourse strongly implied, Grey’s Anatomy had portrayed directly the precise position of male characters during intercourse, where twice the male characters were seen on top of their partners. The sexual intercourse depicted applied in this study tells audiences that this variable is only applicable when it portrayed sexual intercourse without showing it (the moment of intercourse) directly. The researcher had observed and agreed that obscenity still existed in the episodes when audiences could still watch the characters (male and female) still in bed topless or covered with a blanket. The element of depiction of risks/negative consequences conveyed good safe sex messages when the issue of syphilis was highlighted in one of the episodes. Audiences should be aware that the infection of STD is greater to those who are practicing unsafe sex lifestyle. The element of sexual precaution was tagged in Grey’s Anatomy when the series emphasized condom usage among the adults. The interesting visual was the moment of condom usage demonstration which was simulated on a banana. Where, the banana resembled a male’s private part. From the episode itself, it is important to be aware blood test procedures could help to determine STD infections within a few minutes and it is specifically meant for males and females who are sexually active. Sexual patience is the element of safe sex messages that restraint any sexual conversation (talk about sex) or sexual behaviors from occurring in an adult relationship. Sexual patience helped to limit intimate activities among adults. 447
The Asian Media & Mass Communication Conference 2010 Osaka, Japan REFERENCES Ackerman, D. (1995). A natural history of love. New York: Vintage Books. Adoni, H. (1983). “The social context of youth culture.” Presented at the meeting of the International Communication Association, Dallas. Alan Guttmacher Institute. (2004). Unplanned teen pregnancy. New York: Guttmacher Publications. Baran, S.J. (2002). Introduction to mass communication: Media literacy and culture. New York: McGraw-Hill. Barreca, R. (1993). Perfect husbands & other fairy tales: Demystifying marriage, men, and romance. New York: Harmony Books (pp. 146-147). Berger, A. A. (1997). Narratives in popular culture, media, and everyday life. Thousand Oaks, CA: Sage. Blanc, T. (1994, Spring/ Summer). Marriage mythology. ASU Research, pp. 13-15. Buerkel-Rothfuss, N. L., & Mayes, S. (1981). Soap opera viewing: The cultivation effect. Journal of Communication, 31(3), 108-115. Bower, Robert T. (1973). Television and the public. New York: Holt, Rinehart and Winston, INC. Carveth, R., & Alexander, A. (1985). Soap opera viewing motivations and the cultivation process. Journal of Broadcasting & Electronic Media, 29, 259-273. Cleland, J. and Van Ginneken, J. (1989). ‘Maternal schooling and childhood mortality’, Journal of the biosocial sciences, Suppl. 10, 13-34. Chaffee, S. H. and J. M. McLeod. (1976). “Interpersonal factors in adolescent television use.” Journal of Social Issues 32:98-115. Cresswell, John. W. (2003). Research design second edition (pp. 125-127, 132-134). University of Nebraska, Lincoln: U.S.A. Crosby, J. F. (1991). Illusion and disillusion: the self in love and marriage (4 th ed.). Belmont, CA: Wadsworth (p.20). Lowry, D. T., Love, G., & Kirby, M. (1981). Sex on the soap operas: Patterns of intimacy. Journal of Communication, 31 (3), 90-96. Lull, J. (1980) “Family communication patterns and the social uses of television.” Communication Research, 9:3-16. National Institute of Mental Health (NIMH). (1982). Television and behavior: ten years of scientific progress and implications for the eighties. Washington, DC. Rhimes, S. and Gordon, M. (2005). Grey’s Anatomy: The complete series of season one to season four. Hollywood: American Broadcasting Company. Rubin, A.M. (1985). Uses of daytime television soap operas by college students. Journal of Broadcasting & Electronic Media, 29, 241-258. Wimmer, R. D., & Dominick, J. R. (2003). Mass media research: An introduction (7 th ed.). U.S.: Thompson Wadsworth. sex on TV4. (2005). In the Henry J. Kaiser Family Foundation. Retrieved September 1, 2007, from http://www.kff.org/report/sex-on-TV4 448
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