(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan Data Analysis When data is collected completely, SPSS for Windows is employed to analyze data by descriptive statistics in order to study frequency, percentage, and maximum and minimum value. Research Result Table 1: The Percentage of the Samples by Gender Gender Number (person) Percentage Male 287 47.8 Female 313 52.2 Total 600 100.0 From Table 1 the samples that do the questionnaire are female more than male, which are 313 female (52.2%) and 287 male (47.8%). Table 2: The Percentage of the Samples on Watching Sitcom Drama “Pen Tor” in a Month The Frequency of Watching in a Month (Time) Number (person) Percentage 1 99 16.5 2 231 38.5 3 167 27.8 4 103 17.2 Total 600 100.0 From Table 2 the samples that do the questionnaire have the watching behavior of sitcom drama “Pen Tor” as following: 2 times a month is the most and about 231 people (38.5 %),3 times a month is afterward and about 167 people (27.8 %). 147
The Asian Media & Mass Communication Conference 2010 Osaka, Japan Table 3: The Percentage of the Samples from the Watching Behavior of Sitcom Drama “Pen Tor” Watching Behavior Watching attentively without changing the channel from start to finish Watching attentively but changing the channel when having ads Sometimes watching attentively sometimes not Open while doing other activities without watching attentively. Watching but not watching until the end in each episode. Number (person) Percentage 94 15.7 257 42.8 166 27.7 37 6.2 46 7.7 Total 600 100.0 From Table 3 the samples have the washing behavior of sitcom drama “Pen Tor” as following: Watching attentively but changing the channel when having ads is the most and about 257 people (42.8 %), Open while doing other activities without watching attentively is the least and about 37 people (6.2 %). 148
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(Person) Percentage - Sabanci University Research Database

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