(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
reaching integration, presenting research findings, and developing management
implications.
Sample Choose
The cases of the TV companies, mainly there was the introduction of Korean
dramas, and broadcast it in their channels with certain proportion when drama time, or
the companies which broadcast Korean drama at the major prime-time. we explore the
transaction mode of Korean drama copyright contract signing and take what kind of
governance to handle the transaction costs base on these samples.
Document Analysis
The literatures are the particular information sources in this research, we explore
the contents of past research, as well as some research findings to support the
hypothesis of this research question.
In this research, the major following data are based on document analysis.
a. Data base
To understand the domestic TV industry shows the proportion of home-made and
purchased, through secondary data of the Taiwan movie database and the data of
Taiwan TV broadcast.
b. Official information
To provide accurate and objective data and historical data.
c. newspapers and magazines, periodicals
To provide national film and television industry in different periods of development,
these data will help us to understand the development of national TV programs and
trends.
Literature
We explore the transaction cost theory according to the theories from the
literature as the basis to compare with the actual industrial situation, and finding the
content we need based on historical research, or its findings, to support the hypothesis
of this research question.
RESULTS
Purchasing strategic
The GIO (Government Information Office) has included cable TV to manage
since 1993,due to the popularity of Taiwan's TV industry. Supplying TV programs
has became an important issue in a large amount channels competition environment,
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