(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
independent. Considering the interdependent relation among factors, another decision
making approach, analytic network process (ANP), can be applied to handle such
problems. Moreover, AHP ignores the fuzziness of executives’ judgment during the
decision-making process. We suggest that follow-up researchers could analyze this
topic with the concept of fuzzy sets.
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