(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
4.5 We would be better off if government is able to overcome ‘war on terror’
How much time do you share daily with family members to discuss political
issues?
Chi-Square Tests
_______________________________________________________________________
Value df Asymp. Sig.
(2-tailed)
Pearson Chi-Square 5.870a 3 .118
_______________________________________________________________________
a 2 cells (25.5%) have expected count than 5. The minimum expected count is 2.10
4.6 We would be better off if government is able to overcome ‘war on terror’
How much time do you share daily with friends to discuss political issues?
Chi-Square Tests
_______________________________________________________________________
Value df Asymp. Sig.
(2-tailed)
Pearson Chi-Square 1.3975a 4 .845
________________________________________________________________________
a 2 cells (50%) have expected count than 5. The minimum expected count is .18
Discussion
This study applied uses and gratification theory considering that the media use is in fact
motivated. In this study, many of the uses and gratification findings and theoretical
approach were used in developing the conceptual frame work of the study. However the
personality factors are left unattended which requires further investigation to predict
more meaningful results.
The paper aimed to elucidate more comprehensively the forms of participation of public
in political affairs and the influence of electronic media in activating of public in the time
of crises. The efficacy had a strong impact on participation as it was predicted by the
communication variables. In other words electronic media have proved to create a sense
of efficacy during political crises as a very effective mediator.
Communication plays a critical role in motivating people. In this study, it has been
confirmed that electronic media cultivates a dire need to use print media among people
that takes them into a discourse state of affairs in a more conducive manner. Television
provides national political information which has impact of awareness about crucial
political issues and is primarily used for that function. As a matter of fact, the path of
newspaper and television use is integral part of information process and dissemination.
The pathway from electronic media use as a mediator toward the larger public
participation through interpersonal discourse in political affairs reveals strong family ties
as norms of the Pakistani society. Overall, it is evident that electronic media plays a
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