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The Asian Media & Mass Communication Conference 2010 Osaka, Japan Vernon, M., Mackenzie, C. 2007. Doing it good, do it right. Management Today ISSN 0025- 1925,No. November: 58-61. Vyakarnam, S. 1992. Social responsibility: what leading companies do. Long Range Planning 25(5): 59-67. Weaver, G.R., Trevino, L.K., Cochran, P.L. 1999. Integrated and decoupled corporate social performance: management commitments, external pressures, and corporate ethics practices. Academy of Management Review 42(5): 539-552. 377
The Asian Media & Mass Communication Conference 2010 Osaka, Japan Core and Periphery in Sports News: An Application of World System Theory to Media Coverage of 2010 FIFA World Cup South Africa Sungmin Kang a and Rin Woo b School of Journalism and Mass Communication, Kyung Hee <strong>University</strong>, Seoul, Korea a thanks328@gmail.com; b clearwr@gmail.com 378
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The 1 st Asian Conference on Media
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Contents
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The Asian Conference on Media and M
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The Asian Media & Mass Communicatio
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The Asian Conference on Media & Mas
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