(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Conclusions
The successful module of the first case that Taiwanese local public relations
companies erected entries abroad is the business management and the conduction of
the objective idea in the inner company. The success of the Elite Public Relation
Consultant let us not only see the capability that Taiwan local industry can transfer to
international markets, but also be the subject that other Taiwan local public relations
companies follow.
In the future, the development of Taiwanese public relations industry will get
more resources or more cross-strait cooperation through the policy influence or the
system openness. Not only in Taiwan, China, Hong Kong, Korea, Japan and
Singapore, the resources used in the whole Asian would bring lots of economic
benefit and a tendency.
In this study, this case is the first case that Taiwanese local public relation
companies erected their entries to China, so the Elite Public Relations Consultant
comes to be the only subject for research.
Reference
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