(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
assessment of both the appropriateness of the films to viewers choices and convince of the art
people used in various productions became easier and cheaper, as well (Vincenti, 1993: 59).
Genres provide a template for the establishment of narration structure of the films and
their marketing as industrial productions because genres also determine what the content is
(entertainment, romantic, horror, western, comedy) (Yaylagul, 2010: 15). Among cinematic
genres, horror films as an outstanding genre includes many sub-genres which are produced by
using similar elements.
1.2. Sources of Horror
Horror is the most basic feeling of human beings. Human beings who have the basic
instinct to survive meets external stimulus with their perceptional universe expanding. After
this period, the necrophobia which threatens the basic instinct to survive becomes the primary
source of horror. According to Lacan, child who perceive himself/herself as whole with
her/his mother and his/her environment meets cultural codes while passing to symbolical and
looses the wholeness feeling in his/her self (Bakir, 2009:12). As a result of this, he looses the
feeling of security provided by natural period (Coban 2005: 282). The feeling of horror exerts
itself in human being regardless of time and place both in individual and social context.
According to Mannoni (1992: 12), fear is one of the basic excites like happiness, sorrow,
anger, revulsion and is on one hand in biological and on the other hand in emotional
intellectual area. As a reaction fear comes into being with threat of danger and fed by the
worries related to the result of this threat. If the source of danger is concrete, fear is the result
of this danger and can attempt to destroy danger. In cases when the source of danger is not
visible that is when it is abstract, the sources of fear become a part of culture. The very first
source in which mankind expressed their fears are drawings on walls, masks and paints on
faces Mytology is efficient in understanding the sources of fear. According to Scognamillo
(1995:14), legends sagas and stories which are the product of spoken tradition include fears.
Mythology which brings together stories all over world and creates and supports a common
memory all over the world houses fear elements in its own patterns and archetypes. Indefinite
number of super heroes in mythological tales could reach to their aims in spite of darkness
ahead.
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