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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

Chang (1988) who mentioned in a study that countries in the core zone of the world<br />

system have more chances to make it in the news than countries in the two other<br />

zones. This assumption is proven by this study once more.<br />

Participants in the periphery zone need other variables to be recognized. As previously<br />

mentioned, this study confirmed that if a participant in the periphery zone has higher<br />

soccer significance, such participant is given importance by the sports media.<br />

A rare attempt has been made to find determinants of sports news coverage. By such<br />

aim, this study tries to apply the world system theory to media coverage of sports<br />

events. This effort will expand the research boundary of international communication<br />

and sports journalism.<br />

388

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