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The Asian Media & Mass Communication Conference 2010 Osaka, Japan THE RISE OF POLITICAL BLOGS: THE FRACTURE OF MALAYSIAN HEGEMONY by Mohd Amirul Akhbar Mohd Zulkifli Senior Lecturer (Journalism) amirul@salam.uitm.edu.my Norsham Firdaus Senior Lecturer (Communication & Liberal Studies) Sham1505@yahoo.com Faculty of Communication and Media Studies Universiti Teknologi MARA, Malaysia 61
The Asian Media & Mass Communication Conference 2010 Osaka, Japan THE RISE OF POLITICAL BLOGS: THE FRACTURE OF MALAYSIAN HEGEMONY by Mohd Amirul Akhbar Mohd Zulkifli Norsham Firdaus Faculty of Communication and Media Studies Universiti Teknologi MARA, Malaysia [The Asian Conference on Media and Mass Communication, October 28-30 2010, The Ramada Osaka, Osaka, Japan] INTRODUCTION The political development of Malaysia can be classified as a multicoloured one. Besieged by various social issues ranging from the encounter and conflict on customs, religions and varied culture, the pursuit of reformation from the economical point of view and also the crisis of the political leadership have been the causes for the political leadership of this member of commonwealth nation. Some sectors regard the year 2008 was illdisposed towards the administration of Abdullah Badawi, not as a miracle which he created in the year 2004. Abdullah was looked upon as a very complacent political figure as such he was unable to withstand the onslaught of the political tsunami or appropriately termed as reformation of the political system which started at the end of the administration of Malaysian maverick – Mahathir Mohammad. The situation in Malaysia was vastly different when it was under Mahathir’s administration. For example, the miracle of Malaysia was largely centered upon the ability of Mahathir to maintain the “status-quo” when confronted by the crisis on politics and economy at the end of 1990s, Mahathir continued to steer the nation until the year 2003 eventhough being pressured by the group which championed on the significance of good governance, transparency, accountability, abolition of nepotism and also to create a kind democracy which was not a quasi one. The bare truth was that, eventhough the transfer of power from Mahathir to Abdullah which took place on 30 th October 2003, nevertheless it did not change the media lannscape in Malaysia. Media continued its role as a medium which upheld the ideology of the government and became the foremost voice in dissiminating information to the public. This practice had fulfilled the concept of amicable relationship between the government and the media. The irony was eventhough the press was either directly or indirectly controlled by the government, it nevertheless failed to contain forceful current of political tsunami which altered the political landscape of Malaysia. This working paper is aiming to highlight the role of new media specifically the political blogs which caused the fissure in the governmental hegemony of the national front under the leadership of Abdullah Badawi. The main reason here is to deliver a preliminary assessment of the Malaysian political blog and how it contributed to the fracture of the hegemony eventhough the mainstream of the most mass media was owned and controlled by the government. <strong>Research</strong> carried out by this paper was infact a closed-up approach on the qualitative analysis of the Malay and English language of the political blogs. 62
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