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The Asian Media & Mass Communication Conference 2010 Osaka, Japan Because people and some students responded to the political communication features as the manipulation purpose, they fear and avoidance to communicate. Moreover, they were tired and quit to track political news (Kanjana Kaewthep: 1999). In addition, when online social networks occurred, student groups could monitor a variety of news in many sources. Radio, television or newspapers could not cover all news details, or they were likely to report political news as dominance characteristics. On the other hands, Internet system linked computers in millions, so it made anywhere could exchange texts, images, movies, and audios with others that linked globally which supported with the word “Virtual Communities”. Therefore, it became the new kind of discussion like real time which users could join the discussion on topics of their interest (Peter Norton: 2002). With these features, Internet users could seek information as well as the progress of the situations from news websites and online newspapers both in and out country. Particularly, online social network in Thailand's political crisis was as a way of sharing information in the form of various groups which chose a political side or political neutrality. They searched for information and data and shared in their groups. The different views and comments may lead to the development of Thai politics in the future. As well as online social networking had made students more interested in politics. This allowed students to cultivate democratic ideas well. From one person to another person (Word-of-Mouth) and from friends to friends of friends allowed the integration of people who shared the same interest with network to form groups. The various political groups that occurred in the Thai political crisis were caused by the same political stance and led to the introduction of friends to join the network and various activities after the political crisis situation. Because lifestyle of most students spent on the Internet and online social networks more than reading books, government or political parties should have strategies to student groups which were a group in society and would grow to be adult and the future of the nation in the future turned to participate in politics. Students should be set up the way of political participation by using online social networking that matched with the lifestyle of students such as the election both local elections and national elections. Office of the Election Commission should use online social networking as another way to provide political information to the group of adolescent participation in the elections via Facebook that did not cost much. But it was a more efficient way of sending information to the student groups. It was also a way to student groups could post comments back rapidly. In addition, political parties or various political groups could also use online social networks to find a political group aligned with student groups as well. It also could get different opinions as a guide to prepare party's policy for these student groups and also found the voice from student groups which were a large group in society. It could cause the loyalty to a political party for a long time and the effectiveness of online social networks caused the person to tell another person quickly. It made the activities of political parties sending to a group of aligned students quickly and could find more aligned rapidly as well. On the other side, which was very important was the information from the online social network that received from major media such as radio, television and newspapers which was the general news. However, another part of information may come from web boards or forward mails which may come from some unreliable 219
The Asian Media & Mass Communication Conference 2010 Osaka, Japan sources and distortion from the other sides and from edited pictures or taking pictures from other situations. Therefore, information receivers from online social networks had to use their critical to receive information from the media and watched other media to make their decisions as well as critical before sending information and various opinions to prevent misleading and violated the rights of others References Anuntakul, Suttninee. “Political on Facebook.” Friend Media Public. June 2010. Kaewthep, Kanjana. The Analysis of Media, Concepts and Theories. Bangkok: Adison Press Product Ltd, 1999. Manchainimit, Sugree. “Mob Facebook.” Positioning. May 2010. Norton, Peter. Introduction to Computer. New York : McGraw-Hill International Enterprisees, Inc., 2002. Phothisan, Kowit. “Conflict of Thai Society in Online World.” Study and Development of Surveillance Media Literacy to Health of Society (Media Monitor). Pongsuparp, Rudeeporn. “Public Relations Message Sought and Communication Satisfaction through Online Social Network of University Students.” Diss. Chulalongkorn University, 2008. Putthangkuranon, Wattana. Mass Communication and Society. Bangkok: Ramkhamhaeng University Press, 1987. Pye, Lucian W. Aspects of Political Development. Boston: Little and Brown Co., 1966 Watsuwan, Arun. Recording Historical Events 14 October 1973 and 6 October 1973. Bangkok: Arunpittaya Publisher, 1998. Wongsurawat, Kowit. Political Science and Politics. Bangkok: Love and Lip Press Ltd, 1991. 220
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(Person) Percentage - Sabanci University Research Database

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