(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
to the conventional, routine, generalized, categorized and simplified opinions and beliefs
about events and subjects connected with this.
As for the representation in media, therefore, a representation emerges in the newspaper
writings in the form of indicating the existence of such perceptions regarding
environmentalists or in the form of directly attributing these perceptions to environmentalists.
Such representation, in turn, provides significant fulcrums towards determining that
environmentalists are represented both inadequately and mistakenly in media. On the other
hand, it is also possible to say that awareness of environment and environmental problems has
relatively been on the rise in today’s world. In parallel to the increase in the awareness,
consciousness and sensitivity about environment and environmental problems, which directly
influence the human life, it is concluded that an improvement and acceleration is inevitable in
the media representation of these.
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