(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
(Respondent C, female, editor of the website of the Liberty Times). The Chief-editor
of ETtoday.com also indicates that cooperation with other media or business can
create more profits for the website.
“Our predominance is that we share resources with other media and
companies. This enables us to obtain more page-view rates. For example,
we cooperate with some fortune-telling people and link our news to their
business websites. This makes our website attract more readers for visiting.”
(Respondent J, male, the chief-editor of ETtoday.com).
Cultural anxiety in the cross-newsroom convergence
It goes without saying that anxiety from different newsroom culture are significant
issues for this type of cross-media newsroom convergence. Theoretically, all the
newsrooms integrated into a convergent framework are supposed to cooperate with
each other. Nevertheless, there are conflicts in the news workers’ daily practice within
the newsrooms. For example, television and press newsrooms in the China Times
once cooperated to produce a similar topic special report, but the plan did not work
very smoothly. The journalist of the newspaper company of the China Times who
participated with this plan complained that she even gave her story outline to the
television journalists, but they did not have enthusiastic feedback. The journalist says
that she thinks it is because the topic seems to be good for newspapers but too
complicated for broadcast news. ‘They just do not have interest in the story’ the
journalist says (Respondent N, female, newspaper journalist from The China Times).
Producing multimedia content in the convergent platform also interrupts journalist’s
working tempo in the cross-media newsroom. For instance, Apple Daily, the most
popular tabloid newspaper in Taiwan, has a multimedia news team that produce what
has been call ‘moving news’ -- news report that uses 3D computer animation form to
describe and present news events. The basic principle of the moving news demands
the ‘producer’ to follow the storyline of the textual content written by the journalists
of Apple Daily. Therefore, journalists of the 3D news team usually cooperate with the
newspaper journalists, but this often causes contradictions. As the journalist from
Apple Daily says
They [the multimedia team member] ask to interview the people I quote
in my story because they need audio and video material to produce
multimedia content. But many people I quote are off the record. These
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