(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Most of the literature that applies ecological modernisation theory concentrates on
environment–society relationships in post-industrial societies in developed countries (Ji et al,
2009). Yet rapid industrialisation has seen mass environmental movements emerge in many
developing countries. However, in developed countries, environmental movements emerged
in relatively open societies. Environmental protection is not as sensitive as some political
issues and its success depends to a large extent on popular support and participation. When
the journalists are aware of their role in environmental issues, the program will be of high
quality and accomplishes the objective, therefore supporting the Environmental Engineers in
creating the public participation in solution issues.
Many of the action activities dealt with relatively minor environmental problems. In fact,
activities ought to focus on more serious problems (water pollution, hazardous wastes,
population problems). Involving people in working to solve real environmental problems is
clearly a role out-of-school organizations can use to help improve the environment and to
develop environmental action skills. The educational value of these activities could be
improved by including issue analysis activities (Howe and Disinger, 1988).
People have positive attitudes about an issue that they know about. Therefore, the contribution
of them to environmental problem solving procedures is closely related to the awareness.
Awareness is first measured, then programs can be organized to increase its level. A survey is
periodically done about the attitudes of European citizens towards the environment
(Eurobarometer Report, March 2008). In that report, the question: “When people talk about
"the environment", which of the following do you think of first” was asked to European
citizens and the percentages of each environmental issue are indicated in Figure 1.
Figure 1. The percentages of the environmental issues that European people think of.
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