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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

lines and framing. I believe that VANOC should have been energy efficient in all parts of the<br />

Olympics.”<br />

Daniella* highlights a significant contradiction of the Olympic Games. Despite VANOC<br />

(Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games)<br />

touting sustainability as a top priority, the burning Cauldron is an undeniable waste of energy<br />

resources. Conversely, the multimillion dollar Canada Line project represents an<br />

environmentally-friendly public transportation system. In stating, “I believe that VANOC should<br />

have been energy efficient in all parts of the Olympics” she suggests a lack of consistency and a<br />

lack of accountability. Her aesthetic choices appear to be thoughtfully suited to the subject of<br />

each image – a blurring effect to create a sense of motion on the Canada Line, and bold framing<br />

512

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