(Person) Percentage - Sabanci University Research Database

The Asian Conference on Media & Mass Communication Osaka, Japan
• Raise awareness about health services in general and about rights and
responsibilities of people in particular.
The details of the project were:
• Production and broadcast of 12, one hour-long interactive, radio shows on
various health issues pertinent to minority ethnic groups.
• Production of Public Service Announcements (PSA) of 60 seconds duration in
Mirpuri, Urdu, Bengali (Syelhetti) and English. These PSA to be played on the
hourly basis round the clock during the month of Ramadan.
• A competition on health issues to keep the community involved with the
project. A seminar at the end of the project to get feedback from public and
evaluate the success of the HEAP.
As the third year of Radio Ramzan approached in Dec. 1999, the Primary Care Group
(PCG) City Central – a city focused health initiative of the National Health Service
(NHS)- was introduced to address the health inequalities in the area. The role of the
PCG to improve health through developing partnerships with the local community
presented a great opportunity for the Karimia Mosque. The PCG covering the
geographical area within which the Karimia institute was based was City Central.
When the PCG City Central was approached to formalize a partnership they were not
only very keen but excited to work with the Karimia. The following topics were
identified to as appropriate for the Radio shows:
• Introductory show- Health Inequalities
• Coronary Heart Disease and Diabetes
• Stroke and Physical Activity
• Smoking
• Diet and Nutrition
• Asthma
• Accident Prevention
• Sexual Health
• Mental Health
• Thalassemia
• Domestic Violence
Conclusion:
This study, as pedagogy of inclusion, explored the multiple connections between
agency, identity and social mobility. In doing so, the project took a contextual
approach, and looked at the issues of marginalisation from the intersection of various
disciplines and perspectives which helped to take this research closer to people’s day
to day lives and their cultural practices. Working on the premise that in many post-
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