(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
The scopes of the programs are explained briefly in this study. In writing them the
explanations taken from the original program text, available on-line (www.ntvmsnbc.com),
were combined with the personal observations of the authors after viewing the program.
Green Journalist: NTV journalists pointed out the environment, foods, species under threat,
etc., everyting related to green. Some of their subjects were about the pollution in Gocek Bay,
pollution of Menderes River, pollution in GAP (the abbreviation of special name of the Great
Southeastern Anatolian Development Project), solid waste mountains near Black Sea,
threatened birds etc.
Mr. Green: Prepared by Celal Pir to investigate the environmental problems on-site. This was
the second year of the program. It was a program where people can meet to discuss issues that
affect people’s lives and talk about prevalent issues involving all interested parties: the people
living that area, related bureaucrates, investors, scientists, engineers, NGO’s etc. depending
on the subject. The most important aspect of the program was the intellectual follow-up for
the fate of previously discussed environmental problems, achieved solutions and precautions.
All were besides this years main topic: foods and biodiversity. Some example subjects were
marble processing plant wastewaters in a river and eustary, open-pit coal mine and
reclamation, low quality foods, illegal dumping of solid wastes into the sea etc.
The Earth Notes: Prepared by Journalist Miktat Kadioglu and Biologist Rifat Cig. They
focused on natural life of Turkey from a different unusual perspective on-site. Endemic
flowers, jungles, rare butterfly species etc. were investigated in the program, but not in a
formal way, the main unknown and original properties were introduced. For example, there
are totally 10000 floral species in Turkey, 3000 of which are endemic to Turkey; the second
highest oxygen-producing forest after Alpes is on Kazdagları, and many similar information
was mentioned in the program. They discussed the meanings of signs, fossils, clues that they
found during the trips. The nature became a big puzzle in the program.
Time Traveller: Ahmet Yesiltepe was prepared the program. This was the second year of it
pointing out the ancient places throughout the Anatolia. He involved the forgotten stories as
well as short histories of the places.
Hot and Fresh: The program, whose purpose was giving the recipes of healthy, tasty and
environmentalist foods and meals, was prepared by Defne Koryurek. The main purpose of
Defne Koryurek was to call the people’s attention to forgotten foods, such as ‘real bread’,
‘real yoghurt’ etc. People do not consider the reality and health of such foods due to inertia
caused by the hypermarkets, and resultantly consume many industrial foods. This program
aims to remind people how to prepare fresh foods in city life to improve the life quality.
Tuncel and His Pals : Tuncel Kurtiz is a theater and serial artist. He is also a nature-friend
with his own farm, Zeytinbagi around Kazdaglari (Turkey). He has a large fruit and vegetable
gardens established with variety of organic seeds. Each week he hosted one or two friends and
talk about environmental problems, the secrets of the nature, herbal wealth, organic foods etc.
While you are Sleeping : Defne Joy Foster, a famous joyful artist in Turkey, prepared some
“green” questions and ask them to the people on the street in a contest format on weekdays.
Several questions ended up with a grading, which indicated how much environmentalist did
the person was. She also point out some environmental issues and give suggestions and tips
during the contest. Some example questions were: “What does recycling mean for you?”,
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