(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Radio disappeared as it was born here. Then again the FM ushered in, it is now of its own
domain.
Impact of TV on Cinema: The Cinema came much early on the soil and thrived for a
while. Soon it had to fight for its existence when the media like TV was inside the homes
of millions. The interdependency of Cinema and TV is well-known today.
Now the new media is here to stay. 6 Its growth is too quick for a subcontinent like that of
India, with other parameters of economy, education, technology being asynchronous with
the media boom.
There was drastic change in content and marketing of print media products, radio
programs and Ads., storyline, direction, technology and investment in films sector. In print
media, specialized magazines and pickle magazines are all the result of the pressure from
the competition posed by television media.
There were some criticisms of the introduction of television in India and other developing
countries, especially because of the heavy infrastructural expenditure involved, the
poverty of the large majority of the population, lack of media literacy and general
education prevailing in those countries. But eminent scientists like Vikram Sarabhai saw
in television a great scope for reaching the rural population with educational and scientific
messages. Visuals spoke louder than letters, they argued.
The Table under shows the world media segments and the India’s E&M Industry
percentage growth between 2005-2013.
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