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(Person) Percentage - Sabanci University Research Database

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The Asian Conference on Media & Mass Communication Osaka, Japan<br />

as the target of negative perception and images. While the post 9/11 discussion falls<br />

outside the time frame of this study, it can be suggested that the post 9/11 and 7/7<br />

scenarios had a historical and social continuity with things happening in the past.<br />

There are many theoretical perspectives, which resonate between the discourses of<br />

develomentalism and social exclusion. Besides the striking similarities observed in<br />

the conceptualization of the ‘third world’ and ‘inner city’, modernism as an<br />

overarching discourse seems to be behind both processes. It won’t be out of place<br />

to mention that social exclusion is an extension of developmentalism in the as the<br />

discourse only gets reframed, not fundamentally altered in the west. The process<br />

of social exclusion is generally attributed to non-white minority groups, mostly<br />

generations of the immigrants from South Asia. These people originate from the<br />

parts of the world (India, Pakistan, Bangladesh), which has gone through the<br />

experiment of developmentally for decades, and in some cases developmental<br />

agencies and western governments still continue with the politics of aid there. This<br />

assumed relationship between the ‘beneficiaries’ of aid in the east and welfare<br />

benefits in the west creates another interesting ‘link’.<br />

The programmes and initiatives of social inclusion including economic regeneration,<br />

neighbourhood renewal and social cohesion are all based on the principle of<br />

modernity characterised by managerialism, top to bottom strategies and seen largely<br />

to be biased towards the knowledge and experience of marginalised people. As in the<br />

‘third world’, the victims of poverty are blamed for it as their cultural practices are<br />

seen a liability rather than an asset to help them take control of their situation.<br />

In order to develop an argument from the margins, it is important to understand<br />

critique of the ‘authoritative foundation of knowledge’ from a variety of perspectives<br />

and disciplines. This helps to develop a non-positivist and participatory research<br />

approach which offers an epistemology and methodology that addresses people,<br />

power and praxis underlying the importance of action, participation and critical<br />

consciousness. Thus knowledge creation or validation of ‘other’ worldviews is<br />

reached in a collaborative way where research methodology (approach) and methods<br />

(tools) become integral part of this process.<br />

In this paper I explored a number of shifting and strategic, real and symbolic concept<br />

of ranging from the idealized Ummatic concept to a more racialised ethnic minority<br />

notion and from a politicized black categorization to a romanticized ‘back home’<br />

view of community. While all these notions remain in flux but it is the discursively<br />

created concept of socially excluded community that brings the burden of being a<br />

Muslim, ethnic, black, immigrant and ‘other’ into a disadvantage. This disadvantage<br />

brings with it whole lot of issues about poor health, poor housing, under achievement<br />

in education, higher rate of crime, higher dependency on welfare benefits. Whether<br />

these realities gravitate people to cluster together into deprived areas or are pushed by<br />

the ‘collective failure’ of the system to look for communal and kinship support, the<br />

concept of community is very much live though not in a fixed form and shape.<br />

However, at a time when there is a growing assertiveness about the identity politics<br />

among the marginalized communities, the fixed, racialised constructs are being<br />

challenged along with demand for other way of living ad knowing. Within this<br />

paradigm shift, it will be interesting to explore how a dynamic construct of<br />

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