(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
asks them to produce multiple content, he still feels more comfortable while
writing textual stories. Those multimedia reports are only subordinate and low
quality products when the journalist has sufficient time to do it (Respondent A,
male, journalist from the United Daily).
2. Convergence as a process of re-structuring the political and economic force
The second type of media convergence centers on the coordination and cooperation
within different newsrooms. The newsrooms under the convergent framework may
include newspapers, television, and online media. Different newsrooms are expected
to work and cooperate with each other to produce multimedia news content. As Aviles
and Carvajals’ (2008:223) study of the room convergence in Spain suggests that ‘the
most extended model of convergence contemplates the collaboration of journalists
from different platforms, content cross-promotion and multi-media news coverage in
breaking news or planned events.’ They identify some characteristics in this kind of
convergence, including two or more separate newsrooms, a multimedia editor in each
platform and news flow is based on the multimedia editor. In the meantime, news
workers in different newsrooms require less multimedia skills but are assumed to
collaborate with each other to produce multimedia content (ibid).
The structure of cross-media newsroom seems to enable news workers to spend less
time in producing multimedia content. For example, ETtoday.com creates what has
been called the ‘big-platform’ framework of convergence, in which all formats of
news content is stored in one data warehouse and allows news workers in different
news media to freely use the resource. One journalist from ETtoday.com told me that
they do not have to learn the skills of producing multimedia content while their works
largely lie on selecting and combining different formats of reports from their data
warehouse (Respondent K, female, Journalist from ETtoday.com).
Cross-promotion and daily news practices
Cross-media promotion is one of the policies in most of the cross-media newsroom
convergence, and this policy has penetrated into the news workers’ everyday
production practices. The promotion activities in this type of convergence have
blurred the boundary of journalistic and non-journalistic content on the convergent
platform.
For instance, ETtoday.com belongs to the Eastern Media Group (EMG), which owns
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