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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

about the mistresses of the wealthy and civil servants. … The cruelty of<br />

Dwelling Narrowness lies in the depiction of a good urban youth (what people<br />

call ‘economical-practical man’ on the Internet) being defeated by a man with<br />

wealth and power. … This kind of plunder of sexual resource will not only<br />

cause the depletion of social morality and justice, but also lead to imbalance of<br />

sexual flows and distribution… This is no longer an issue of morality but<br />

concerns social stability. Chinese ‘middle class’ has already slipped toward<br />

the lower class in face the skyrocketing real-estate prices and medical<br />

expenses. Now this group has to suffer the consequence of sexual resources<br />

being plundered and dominated [by the wealthy and powerful]. Where is<br />

justice?!<br />

This blog entry has been widely circulated and debated on Chinese Internet. The TV<br />

drama has continued to engage Chinese online discussion on the topic of mortgage<br />

slaves, one of the “unharmonious” problems in a “harmonious” society. Some express<br />

their feelings in cartoons (e.g. Guo Xizhong’s “mortgage slave series” at<br />

cartoon.chinadaily.com.cn/onlineartist.shtml?do=cartoons&uid=21032&page=2);<br />

some through music videos, such as the MV by China’s pop singer Huang Zheng<br />

entitled “Sell.” The MV, posted on the Internet in June 2010, mocks the sky-high real<br />

estate prices in China. It had over 1.3 million views with a week. Chinese netizens<br />

call it “the most desperate MV in history.” It depicts the increasing class disparity in<br />

China through different (dramatic) reactions with people of different social classes<br />

toward a home that costs RMB28800 (USD4303) per square meter. What (or how<br />

long) does it take to buy a home? It ranges from 5 days (for a big boss) to 541 years<br />

(for a construction migrant worker). This is the bitter truth that would make (most)<br />

people feel hopeless. This feeling of hopelessness and its artistic candid expressions<br />

through cartoons, MV and TV drama draws inspiration from China’s socialist legacy<br />

and communist concepts of equality and equity. On the one hand, the TV drama<br />

articulates China’s socialist pretensions; on the other hand, such pretensions can also<br />

be used as a powerful subversive tool against the party-state led capitalist<br />

developments. The tactics that are used in the moral-economy claims via BBS<br />

posting, blogging, cartoons, and MV are both new (in terms of platforms and<br />

techniques) and old (in terms of rhetoric and underlining ideology). The spectre of<br />

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